Unifying All of NOAA Fisheries

In 2016, NOAA Fisheries was seeking to optimize their web presence by uniting 15 regional web properties into a single site. Mobomo took on the task of designing, developing, and migrating over 7,000,000 files and launching the new site 2018.

Scott was the lead UI/UX designer for the project. Working with key stakeholders across their five regional offices. Scott analyzed and gather the initiation requirements across the 15 websites. Focusing on creating a central resource of all information regarding NOAA Fisheries. Engaging with various user types and usability tests to ensure the new design was user-friendly to navigate and to find information.

• Audited all properties content & Foresee feedback to identify the type of content and issues there were with the site.
• Ran Open, Closed, & Reverse Card Sorts in rebuilding the site navigation from the ground up. Running usability tests using Optional Workshop with over 100 users in creating and validating the new site structure.
• Wireframed and designed over 24 unique templates required to build the site.
• Create interactive prototypes using Webflow to providing better insight into how the site will work and look on all devices.
• Interactive Designs
• User Tested the designs with remote user sessions using Zoom to connect 30+ users in Alaska, Hawaii, East and West Coast.
• Created a Style Guide / Component Library of all the UI elements, components, and widgets that make up the site.